Canoeing on Rideau Canal

About Us

Since 2017, Ottawa Tourism and the City of Ottawa have been collaborating to define and develop a place brand for the city based on Ottawa’s Place DNA™.

Understanding what defines Ottawa as a great place to live, work, play, invest, study and visit, creates opportunities to enhance Ottawa’s reputation through the sharing of stories and experiences that stem from our city’s identity.

An important step is creating a city-wide brand community of marketers, communicators and storytellers committed to utilizing Ottawa’s Place DNA™. To help you get started, we want to provide you with the necessary tools to leverage specific brand themes throughout your stories.

We hope you will explore the tools available here to learn more about Ottawa’s Place DNA™ and become a brand ambassador for our city and help enhance Ottawa’s reputation as a world-class capital.

Thank you to our partners City of Ottawa logo Ottawa Tourism logo

Watch Our Video

Located at the meeting point of three rivers, three cultures, and two languages, Ottawa truly represents the best of Canada. The country’s capital is steeped in heritage, blessed with natural beauty, and full of talented, forward-thinking visionaries. Watch the video below and discover why Ottawa embodies “Canada in One City”.

Share Ottawa’s Unique Identity

Whether you’re an Ottawa-based business, a resident or an ambassador of Canada’s capital, you have a role to play in sharing the city’s authentic identity with the world! Use the toolkit on this website to help us spread the word about Ottawa’s Place DNA™. Download any of the content and share it with your stakeholders through your communication channels.

Youtube icon


Please share this video link as an information tool on your social media platforms.

Powerpoint icon

Powerpoint Presentations

Download this PowerPoint Presentation to educate your stakeholders.

Press Release icon

Press Release

“Canada in One City” press release.

Ottawa icon

Social Media

Use our hashtag #MyOttawa as another tool in your social media mix to promote your involvement with our brand community.

Playbook icon


Download a PDF of the content playbooks that speak to your target audience.

Newsletter icon


Download ready-to-use information about this initiative and add it to your own corporate newsletters or other communications.


Canada in One City Photo Contest

We received amazing photo submissions for our Canada in One City contest! The images had to reflect the four themes that define Ottawa’s unique ability to connect with Canada’s soul. Ottawa Tourism chose four grand prize winners, four runner up winners, as well as four weekly winners. Check out these beautiful photos!

Connect with Canada

Connect with Canada - Grand Prize and Runner Up

Grand Prize Winner (left): Eli Duern / Runner Up (right): Paul Couvrette

Canada’s Village

Canada’s Village - Grand Prize and Runner Up

Grand Prize Winner (left): Ralf Elfving / Runner Up (right): Sara Jean Hoffman

Joie de Vivre

Joie de Vivre - Grand Prize and Runner Up

Grand Prize Winner (left): Benjamin Nguyen / Runner Up (right): Jesse Elliott

Ottawa’s Legacy

Ottawa’s Legacy - Grand Prize and Runner Up

Grand Prize Winner (left): Andrés Solís Montero / Runner Up (right): Yassine Rabbouh

Four weekly prize winners

Ottawa’s Legacy - weekly prize winners

Weekly winners from left to right: Kris Hatashita, Gilbert Bouffard, James Peltzer, François Bérubé


Ottawa’s Brand Themes

Ottawa’s Place DNA™ is reflected in four brand themes that create the foundation for Ottawa’s stories, resonate with its people, and remain true to its core identity (DNA).

Connect with Canada

Connect with Canada

Ottawa is the only city that represents the entire country, and it’s the perfect place to connect with the essence of Canada. It’s where the country’s past is brought to life through museums, galleries, Parliament and monuments. Indigenous, French, English, along with people from all corners of the world, have created a diverse society that is quintessentially Canadian.

What does Connect with Canada represent for you? For us some great photography examples of Connect with Canada are National attractions; multiculturalism; bilingualism; Canada Day; local foods; varying landscapes; Royal Canadian Mounted Police.
Canada’s Village

Canada’s Village

Ottawa has the friendliness and accessibility of a village, with the economic and political might of a G7 capital city. Ottawa prides itself on diversity, acceptance and freedom of individuality.

What does Canada’s Village represent for you? For us some great photography examples of Canada’s Village are Indigenous, francophone and anglophone history; The Famous Five statue; Capital Pride; people expressing themselves.
Joie de Vivre

Joie de Vivre

Ottawa residents welcome newcomers and visitors into that intangible experience – the joy of living. They take great pleasure in the beauty of the city, its intimacy, the change of seasons, a delicious meal shared with friends, vibrant events, and the nature that surrounds them.

What is Joie de Vivre for you? For us some great photography examples of Joie de vivre are Culinary scene; performing arts; festivals; events; outdoor activities; neighbourhoods.
Ottawa’s Legacy

Ottawa’s Legacy

Canada’s capital is home to changemakers, pioneers and people with far-reaching visions. From policy, economy, and trade to culture, education, healthcare and the environment, fundamental Canadian values become reality in Ottawa.

What is Ottawa’s Legacy for you? For us some great photography examples of Ottawa’s legacy are Historic sites like Parliament Hill, Rideau Canal, National War Memorial; Terry Fox statue; environmentally-conscious way of life.

Ottawa Tourism Logo

If you have any questions or comments about Ottawa’s Place DNA™ or the “Canada in One City” Photo Contest, please contact us using the form below.

1405-150 Elgin Street, Ottawa ON Canada K2P 1L4
Tel: 1-833-864-7839

Reach out to us today.